Rihanna has named American hip-hop artist, GloRilla as the first-ever exclusive ambassador of her Fenty empire.
GloRilla will be a face across all the singer’s beauty and apparel brands – Fenty Beauty, Fenty Skin, Fenty Hair and Savage X Fenty.
The Grammy-nominated rapper, whose real name is Gloria Hallelujah Woods, was chosen because she "upholds the brands’ missions to empower and inspire through authenticity and unapologetic style," according to a statement from Fenty.
Image credit: @savagexfenty
GloRilla stars in the company’s new 'Glo Up Close' campaign, which showcases the spring 2025 collection from Savage X Fenty.
"I am beyond excited to be the first-ever joint partner for Fenty brands for spring 2025," said GloRilla.
"Rihanna has always been such an icon and inspiration, and being chosen to represent her vision across Savage X Fenty and Fenty Beauty is an honour."
"This spring season is all about celebrating confidence, boldness and embracing your glow. I can’t wait for y’all to experience it all."
Header image credit: Getty
