Singer and actress Selena Gomez is the latest celeb putting her name to a signature fragrance, however this young star is doing things a little differently. The 19-year-old is incorporating her fans in the development of the scent, inviting them to vote online for their favourite notes and ingredients, with the most popular to be incorporated into the final fragrance.
I am excited to make my own fragrance that is romantic, rich and sweet – I wanted to make a fragrance that is able to make my fans feel special,” Gomez said.
In case fans needed any further incentive, the first 50,000 voters will be given a free sample of the fragrance and will go in the draw to win a tour of the fragrance lab with Gomez.
Adrenalina Inc. will manufacture and distribute the fragrance, which is yet to be named.
