Superstar beauty vlogger launches make-up line

Jaclyn Hill is a bonafide superstar of the vlogging community, with 2.5 million YouTube followers and growing. Now the beauty queen is jumping into the cosmetics community, launching her own make-up line.

This is not the first time Hill has ventured into cosmetics, having collaborated with Becca for the sell-out highlighter Champagne Pop earlier this year. But all along, Hill has been planning her own collection, with Jaclyn Hill Cosmetics having been in the works for two years and rumoured to be launching in February 2016.

Hill told guests at a Becca welcome reception that she has been saving for the line since she was 18. Now 25, she will be releasing the brand without the assistance of investors, explaining: "I didn't want people telling me what to do, or controlling me. I wanted to make sure that I stayed true to myself." The line will begin with just lipsticks, housed in packaging Hill describes as “silver, white, and blingy with rhinestones”.