The brand moving into film

Iconic Australian lip and skincare brand Lanolips is thrilled to announce it has launched its first mini film Coming Home with new ambassador Sophie Lowe. Drawing on the idea of returning home, the mini film heavily features Lowe taking time out in the beauty of the Australian rural landscape. 

Discussing the idea behind the campaign, Lanolips creator Kirsten Carriol reveals: “I had just returned from a whirlwind tour of Hong Kong, London and the US (where I launched Lanolips and signed with our biggest global retainer, ULTA Beauty) when I started brainstorming campaign ideas with a friend, Bernd (art director, DDI). I was so excited about where Lanolips was headed, but I was also exhausted. What I craved was a visit to my family’s farm in South Australia where life could slow down – just for a moment. I was talking to Bernd about this when I realised this is exactly what our first campaign should be about. About coming home. It’s the heart and soul of the brand.

“So many Australians long to escape their day-to-day [lives] and head to the bush or the beach; I think it’s something very unique to our culture and way of life. It’s a story we can all relate to, which is why the face of the campaign needed to feel like a long lost friend, someone familiar but also mysterious. Having seen Sophie since she was a teenager, growing into an incredible young woman (and leaving us for the LA movie world) – I knew she was my girl.

“It’s been an incredible year, the biggest to date – we are now a truly global brand, available in over 170 countries. It’s funny though, the more countries we are available in, the more I want to make sure we remain true to our Australian heritage. It all started on a sheep farm in South Australia, and I never want to forget that.”

Image: Instagram.com/Lanolips