The Kardashian-Jenners have been household names for some time. After pervading our TV sets, the clan is now dominating the digital sphere with the release of four new websites and apps - one each for Kim, Khloé, Kylie and Kendall.
Each multi-platform website and app is representative of the different personalities of the family. Think strobing tips from Kim, wig confessions from Kylie, workout routines with Khloé, and behind-the-scenes fashion secrets with Kendall.
In a move that is fitting of the social media age, the Kardashian Jenners announced the news via their various apps, alongside a personalised video for fans.
Kim Kardashian-West told her followers: “Hey guys, it’s Kim. My new app is full of so many amazing new features I can’t wait for you to see. There’s make-up tutorials with members of my glam team, exclusive behind-the-scenes videos, and never-before-seen photos of me, my friends and family. I’ll also be able to live stream and answer all your questions, and there’ll be lots of fun fashion and beauty content. I can’t wait to see you soon!”
Kylie Jenner announced to her fans: “Hey guys! The app is finally ready! I have spent so much time trying to make this the dopest place for you guys to see make-up tutorials, show you guys my house, fashion, looks for less. It’s so much fun stuff and I keep thinking of more fun ideas and I just want to connect with you guys more. Here’s, just, a cool place to come and learn a little bit more about me.”
The sisters are likely to make a pretty penny from the digital offerings, as subscriptions to each site will cost $US3 a month. With the foursome bringing in 150.2 million followers between them on Instagram alone, if their sites attract just a portion of that following, they’re set to be a major success.
