While there are differing arguments on whether or not celebrity endorsements deliver value to a brand, it seems that if the celebrity in question is Miranda Kerr - there’s definite worth in being aligned with the model.
On Monday, the 31-year-old gave fans a sneak peek of her new Escada advertisement via Instagram, with the snippet of the new Joyful fragrance ad campaign attracting almost 70,000 likes within four hours. The post has since racked up over 97,000 likes.
The Instagram video shows Kerr holding a bottle of the perfume while relaxing on a couch, before riding a merry-go-round. During the video, she reveals: I see myself as a joyful person. These are little moments that fill my heart with joy.”
With social media helping brands gain traction with consumers, Kerr’s 4.3 million Instagram followers offers a certain attraction that goes beyond her pretty looks.
