After spending four years plotting against America Ferrera’s character Betty Suarez on the set of Ugly Betty, Vanessa Williams latest project is far from ugly. The actress is set to launch a range of five anti-ageing skin care products called ReVitalistic Skincare on QVC on August 3, according to WWD.
These are the greatest hits that have worked for me as I’ve aged,” says Williams. I’ve taken proven skin care concepts and improved them. I am involved in every aspect of it, from the name, the colour palette of the packing, the logo and the ingredients. It has been a labour of love and I have loved working on it for years until I knew it was perfect.”
The range is expected to produce first year retail sales of around $US10 million, with possible future expansion into colour cosmetics and fragrance. Following the QVC, ReVitalistic Skincare will be rolled out to stores around the US.
Williams concludes, I’ve tried to age gracefully in front of the camera. The gradual upgrade to high-definition video became brutal for beauty, thus exposing all my flaws. I tried everything from attention to lighting to precise makeup, but despite all the tricks, my skin had to endure intense scrutiny by millions. I needed products that were effective in reversing the signs of aging, sun damage and years of travel and makeup. I couldn’t find anything that worked for me, so I decided to create my own.”
