Hugo Boss has launched the official digital campaign for their Hugo fragrance featuring Zac Efron.
The collaboration between Efron and Coty-owned Hugo Boss was designed to target millennials and younger generations to the brand.
The digitally led campaign uses the hashtag #YourTimeIsNow to encourage consumers to embrace living in the moment. Efron echoed these sentiments in the partnership’s official launch via Facebook Live interview yesterday, saying “Your Time Is Now is about living life to the fullest, shaking things up and embracing every opportunity.”
Efron added his gratitude to the brand and his fans, but also asked for feedback on the campaign: “Send me your feedback, I’m really curious and let me know what else you want to talk about. Your Time Is Now, thank you for tuning in.
“I just want to tell you, I know you already know this, but I just want to thank you from the bottom of my heart, thank you so much guys.”
The TV and digital campaign is available for viewing now.
