The Estée Lauder Companies is celebrating a major milestone this October – marking 30 years since the launch of its iconic Breast Cancer Campaign.
Thirty years ago, people around the world were dying from breast cancer and knowledge surrounding the disease was limited – there was no Pink Ribbon, research was underfunded, and there was not an understanding of the complexities behind this disease.
In 1992, Evelyn H. Lauder co-created the Pink Ribbon and launched The Estée Lauder Companies’ Breast Cancer Campaign, inspiring a global movement around its mission to help create a breast cancer-free world for all.
Just one year later, in 1993, Evelyn Lauder founded the Breast Cancer Research Foundation® (BCRF), the campaign's leading non-profit organisation partner dedicated to advancing the world’s most promising research to eradicate breast cancer.
Each year, in addition to donating proceeds of the limited-edition Pink Ribbon products across the company's portfolio of brands to the National Breast Cancer Foundation, The Estée Lauder Companies is also the proud corporate partner of several other breast cancer organisations, including Look Good Feel Better, Breast Cancer Network Australia, and the breast cancer arm of the Garvan Institute of Medical Research.
Together, The Estée Lauder Companies’ Breast Cancer Campaign and The Estée Lauder Companies Charitable Foundation have funded more than $108 million globally for lifesaving research, education and medical services, with more than $86 million funding medical research grants through BCRF.
The initiative is a true testament to ELC’s legacy as a beauty inspired, values driven company that places people, positive impact and inclusivity at the heart of everything that they do.
For 2022, six of The Estée Lauder Companies’ beauty brands are supporting the mission to create a breast cancer-free world, with funds raised through product sales going to the National Breast Cancer Foundation (NBCF).
This year, the Pink Ribbon limited-edition releases include:
Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex ($169 / 50mL at esteelauder.com.au)
With its exclusive, multi-dimensional technology, this formula harnesses the restorative power of night to deliver accelerated visible renewal. This fast-penetrating serum reduces the look of multiple signs of aging caused by the environmental assaults of modern life. Skin looks smoother and less lined, younger, more radiant and even toned. Reveal beautiful, healthy-looking skin today.
Donation: In support of The Estée Lauder Companies Breast Cancer Campaign, Estée Lauder will donate 20% from the purchase price of the Limited-Edition Advanced Night Repair Synchronized Multi-Recovery Complex to the National Breast Cancer Foundation from 25th September, 2022.
Clinique Limited-Edition Moisture Surge™ 100H Auto-Replenishing Hydrator ($70 / 50mL at clinique.com.au)
Great skin, great cause. More than moisture: Clinique’s refreshing fan-favourite hydrator in a limited-edition design to honour and support breast cancer awareness.
Donation: In support of The Estée Lauder Companies Breast Cancer Campaign, Clinique will donate $10 from the purchase price of the Limited-Edition Moisture Surge™ 100H Auto-Replenishing Hydrator to the National Breast Cancer Foundation from 2nd October, 2022.
La Mer Crème de la Mer The Moisturizing Cream ($145 / 15mL at cremedelamer.com.au)
The moisturiser that started it all. With a heart of cell-renewing Miracle Broth™ and antioxidant Lime Tea, this ultra-rich cream delivers healing moisture, daily protection, and energised natural repair. At first touch, sensitivities look soothed, dryness disappears. And, with daily devotion, skin feels firmer, lines and wrinkles are visibly diminished, and a more uplifted, rejuvenated look emerges.
Donation: In support of The Estée Lauder Companies Breast Cancer Campaign, La Mer will donate 50% from the purchase price of the Limited-Edition Crème de la Mer The Moisturizing Cream to the National Breast Cancer Foundation from 27th September, 2022.
Bobbi Brown Proud to Be Pink Crushed Oil-Infused Gloss Duo ($56 at bobbibrown.com.au)
A duo of two oil-infused lip glosses, 6mL each. Shades include Crushed Oil-Infused Gloss in Free Spirit and Crushed Oil-Infused Gloss Shimmer in Bellini.
Donation: In support of The Estée Lauder Companies Breast Cancer Campaign, Bobbi Brown will donate 20% from the purchase price of the Proud to Be Pink Crushed Oil-Infused Gloss Duo to the National Breast Cancer Foundation from 4th September, 2022.
Jo Malone London Peony & Blush Suede Cologne ($229 / 100mL at jomalone.com.au)
The scent of peonies in voluptuous bloom, exquisitely fragile. Flirtatious with the juicy bite of red apple mingling with the sensuality of soft blush suede. Featuring a limited-edition bottle design.
Donation: In support of The Estée Lauder Companies Breast Cancer Campaign, Jo Malone London will donate $50 from the purchase price of the Limited-Edition Peony & Blush Suede Cologne to the National Breast Cancer Foundation from 2nd October, 2022.
Aveda Hand Relief™ Moisturizing Creme with Shampure™ Aroma ($38 / 100mL at aveda.com.au)
Moisturise dry hands and leave them noticeably softer and smoother. Ultra-rich creme formulated with Andiroba oil and other plant hydrators infuse skin with nourishment, featuring our signature Shampure™ aroma.
Donation: In support of The Estée Lauder Companies Breast Cancer Campaign, Aveda will donate $10USD from the purchase price of the Limited-Edition Hand Relief ™ Moisturizing Creme with Shampure™ aroma to the National Breast Cancer Foundation from 25th September, 2022.
Images supplied by The Estée Lauder Companies
