The idea of natural beauty can sometimes feel non-existant when you work in the beauty industry. Or in magazines. Or any industry, for that matter, where airbrushed is a common term.
That’s why it’s so refreshing when a brand embraces the idea of natural beauty”, encouraging women – not just models – to look and feel their best. You only need to look at ’s ongoing real women” campaign to understand the positive effect such advertising can have on consumers across the globe.
Botani is the latest brand embracing natural beauty, with its Face of Botani competition. Laura McIntosh (pictured) from Victoria is the February winner of the competition, which sees a real woman announced each month to be the face of the brand. Winners receive $1000 of Botani products, and feature on the brand’s website for a month.
The campaign is in keeping with Botani’s philosophy that beauty is natural and present in everyone. Anyone can enter – all they have to do is explain in 25 words or less what natural beauty means to them.
Botani is promoting and celebrating real women who are comfortable in their own skin, and this aligns with the ethos and simplicity of Botani as an authentic natural skincare brand,” says Botani’s Toula Filokostas. We have had a broad range of women who have entered the competition, ranging from ages 20 to 50. We have been thrilled with the responses thus far and are quickly building a photo gallery of our previous winners.”
