After racking up over 144,000 followers on Instagram and 24,000 followers on Facebook, brand owners Shaun Wilson and Blair James decided to add another platform to their empire. The result? bondi sands TV, launched recently.
Featuring some of Australia’s favourite social media faces, bondi sands TV is a virtual hub giving tips on all things lifestyle - including fashion, beauty, fitness, and getting the perfect tan (of course). It will also showcase behind-the-scenes footage of Bondi Sands’ VIP events and campaign shoots.
To find out more about this new offering, BD sat down with the founders of the brand.
Why did you want to launch Bondi Sands TV?
At Bondi Sands, we promote the healthy Australian image and lifestyle. As we know, the Australian lifestyle consists of healthy eating, outdoor living, fitness, fashion and so on, so we launched Bondi Sands TV to offer video editorial on the elements of the Australian lifestyle and of course, self-tanning tips! Each episode will feature a different presenter talking about a different subject, from beauty tutorials to fitness tips or even smoothie recipes. We understand we have a substantial following on social media, so we want to create more content that our followers can relate to and enjoy outside of self-tanning, as well some behind-the-scenes material from the brand the public will find interesting.
What are you hoping to achieve with the channel?
We would like our followers on social media to see Bondi Sands TV as an extension of our Instagram and Facebook pages, where they can engage in more detailed content - content they’ll find themselves using in their daily lives.
What sort of content will be available on the channel?
Make-up tutorials, fashion advice, home workout ideas, nutritional information, tanning tips and tricks, and more!
Which bloggers/vloggers and talent are set to appear on the channel?
We are lucky enough to have some big names on social media involved: fitness Instagrammer Ashy Bines, model Renee Somerfield, make-up blogger Brittney Saunders and YouTube sensations Shani Grimmond and Dani Mansutti.
