This week Online Circle released its first local analysis of Instagram, with the digital agency examining 300 Australian brands by followers and engagement from August 6 to September 30.
As part of the Instagram Performance Report, Online Circle accessed a range of major beauty and health brands - revealing the number of followers they had as of September 30, 2015 and their average engagement represented as a percentage of total followers.
Below is a look at the followers and engagement rates of the top 15 performers - as assessed by the Online Circle study.
1. Napoleon Perdis, 154,942 followers, 1.05 per cent engagement
2. KORA Organics, 146,970 followers, 1.58 per cent engagement
3. Priceline Australia, 127,070 followers, 1.85 per cent engagement
4. Australis Cosmetics, 88,237 followers, 1.90 per cent engagement
5. L'Oréal Paris Australia, 35,877 followers, 1.85 per cent engagement
6. The Body Shop Australia, 27,240 followers, 2.32 per cent engagement
7. YSL Beauty Australia, 19,962 followers, 0.00 per cent engagement
8. Clinique Australia, 15,162 followers, 1.09 per cent engagement
9. Sally Hansen Australia, 9,142 followers, 0.89 per cent engagement
10. Le Tan, 9,018 followers, 0.93 per cent engagement
11. Kerastase Paris Australia, 8,931 followers, 0.55 per cent engagement
12. Avon Australia and New Zealand, 6,763 followers, 1.41 per cent engagement
13. Simple Skincare Australia, 4,335 followers, 0.86 per cent engagement
14. VS Sassoon, 4,114 followers, 0.47 per cent engagement
15. Be Impulsive, 2,012 followers, 2.47 per cent engagement
