Pinterest may be the new darling of social media, but L’Oréal vice president, digital strategy and marketing Rachel Weiss says they’re sticking with Facebook and Twitter for the time being.
"I think that there is experimentation going on across all different channels,” Weiss told Business Insider. We have some brands that are now focusing on playing around with Instagram, or Tumblr, or even Pinterest.
Most of our resources to this day, because they still have the most scale, are on Facebook. Facebook definitely is a partner we have seen success with. Not from a commerce perspective, but Facebook is an area that we continue to experiment and grow."
Along with Facebook, the company is making use of Twitter, with Weiss believing it is a channel of innovation that is not going away.
After holding talks with Pinterest in March, L’Oréal is proceeding in this area with caution. "We are waiting to see what Pinterest comes out [with] as a platform for brands," says Weiss. "We're experimenting. Pinterest for me is very, very new and I'm waiting to see what it looks like."
Weiss is holding similar caution when it comes to Foursquare and is waiting to see how this platform will be able to help them, as advertisers. Weiss has also not seen the success of Google+.
At bd, we’re always looking into the value of new social media and have chosen the social media that we consider to be the greatest value to our company - while we’ve heavily adopted Facebook, Twitter and Instagram, we are yet to jump on board the Pinterest and Tumblr bandwagon.
Do you believe there is value in the likes of Pinterest and Tumblr for brands and businesses or are these better suited for consumers?