Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Each year sees new trends arise when it comes to searched keywords, and 2020 was no different.
When it comes to what you like to read, we had all bases covered this year including news, (virtual) events, digital articles, celebrity stories, educational guides, product trend features, and sponsored content.
To help gain a true insight into what has sparked the interest of the industry, we are taking a look back at the year that was, with the annual BD media insights report.
Top 10 skincare searches:
Mask/s
Sunscreen
Sheet mask
SPF
Face oil
Firming
Face mask
Hydration
Hyperpigmentation
Neck
Top 10 makeup searches:
Primer
Highlighter
Blush
Brows
Lipstick
Mascara
Foundation
Bronzer
Eyeliner
Lips
Top 10 hair searches:
Hair
Hair mask
Hair care
Hair oil
Dry shampoo
Hairspray
Shampoo
Volumising mousse
Hair dryer
Round hairbrush
Top 10 body searches:
Sunscreen
Hand cream
Body oil
Body shimmer
SPF
Body scrub
Firming
Body brush
Tan
Body lotion
Top 10 ingredients searches:
Vitamin C
Lavender
Hyaluronic acid
Niacinamide
Rosemary
Collagen
Peptides
Squalane
Antioxidant
Ceramide
Top 20 brand searches - listed:
Goldwell
Jurlique
Natio
KMS
The Body Shop
Coty
FOREO
Revlon
Biologi
Pantene
innisfree
Rimmel London
Glasshouse Fragrances
L’occitane
Sulwhasoo
Alpha-H
ghd
Sisley Paris
Clarins
KEVIN.MURPHY
Top 20 brand searches - non-listed:
MECCA
Sephora
Dior
Clinique
Dyson
Australis
DNA Renewal
Estée Lauder
Olaplex
Adore Beauty
Aveda
Eco Tan
Jo Malone London
Salt by Hendrix
Trilogy
Chanel
Deciem
Fenty
La Mer
Oribe
Top 10 news stories:
1. Top Australian health bloggers and influencers
2. Shellac vs SNS: Everything you need to know
3. Manly men? The male grooming market in Australia
4. Argan, jojoba, macadamia… seven hair oils explained
5. Hembrow sisters announce new beauty venture
7. Mamamia announces new beauty focus for 2021
8. Beauty PRs reveal how they're dealing with COVID-19
