Australian beauty website, Beauticate is celebrating a major milestone – its 10th anniversary.
Founder, Sigourney Cantelo took to Instagram to reflect on the last 10 years of the brand.
"When I started the website, I was working in magazines. Beauticate was a passion project but I very quickly realised that it had the capacity to be much more than that, and I left my job to work on Beauticate full time," shared Cantelo.
"I think people thought I was bit mad, leaving Vogue, but I had been there six years. I could see the future of digital and I wanted to learn all I could about video and content production. And I never looked back."
"Over the years we’ve done over 1,700 interviews with the influential and inspiring people as our WHO profiles; written countless stories and worked with some of the best photographers, videographers, stylists and makeup artists," she added.
Cantelo also took the opportunity to shoutout the team that has worked on Beauticate over the years, and also gave a heartfelt message to the site's community of readers.
"I feel so incredibly lucky to be able to do what I love every day and it’s all due to you," she said.
"Your messages and feedback drive us and we’re always looking for ways to improve and give you what you want more of, so please keep it up."
And the digital offering isn't slowing down anytime soon – 2024 is set to be a huge year for the Beauticate brand.
"We are launching a podcast, padding out our beauty coaching offering and expanding the team," shared Cantelo.
Stay tuned for updates!
Image source: Beauticate
