It’s Australia’s largest beauty product review website, and now beautyheaven has had a makeover of its own, debuting a refreshed and enhanced version of the site this week.
The revamp sees a host of new functions added, with the new-look beautyheaven.com.au offering 100 per cent responsive functionality, as well as improved search and navigation. Along with increased functionality, the site features a refreshed brand identity with an updated colour palette, tagline and fonts, as well as larger imagery.
With the website’s management being brought in-house, the new site is more agile and flexible, and allows the team to respond to briefs of all sizes - leading to innovative integrated advertising solutions.
“beautyheaven has been a leader in the online beauty industry for the last eight years. To remain this way, we must continue to do what we do best - that is, providing innovative and engaging solutions that connect brands with consumers in a trusted environment. So that’s what we’re doing. More features and functionalities will be added to the site throughout the rest of the year and beyond,” reveals publisher Jackie Maxted.
Members are also now able to enjoy a real-time notification system, which alerts them about loyalty points earned, responses by other members to their comments and forum threads, and relevant Trial Team openings.
Product listings have also been enhanced, with brands now able to add ingredient information and product FAQs. Articles and videos featuring specific products are also available for consumers on the product listings. A new “watch this product” option allows brands to gauge consumer interest on that product, as well as notifying members of Trial Team and reward program opportunities.
