The mystery collab that has gone viral on social media over the last few weeks between actor, Michael Cera and skincare brand, CeraVe has now been revealed.
The partnership sees the star team up with the L’Oréal-owned brand for its first Super Bowl campaign.
A video of Cera crediting himself as the 'visionary' behind CeraVe has appeared on a new website called iamcerave.com.
"I’m Michael Cera and I am pleased to announce this is my cream," he reveals in the video, before whispering "CeraVe."
The video, which is a tongue-in-cheek take on traditional beauty marketing, highlights that the CeraVe Moisturizing Cream contains three essential ceramides and provides all-day hydration, while Cera scales (and moisturises) a mountain, and a dolphin compliments him on his skin – yes, you read that correctly.
But don't just take our word for it, you can watch the masterpiece, here.
CeraVe confirmed to Adweek that the video and site form part of its upcoming Super Bowl campaign.
Also included on iamcerave.com is an episode of The Really Good Podcast, featuring Cera, in which presenter, Bobbi Althoff asks him about his links to CeraVe.
You can find the CeraVe product range and download hi-res brand assets, here.
Image source: iamcerave.com.
