Instagram just got more ad-savvy, with the social media platform upping its advertising value with the addition of a click-to-buy functionality, increased targeting benefits, the option to sign up for websites, and the ability to download apps directly from a post.
The clickable function will see brands no longer have to use third party tools such as ShopInsta and Like2Buy in order to connect users with e-commerce platforms - making the social media site much more consumer-friendly.
Advertisers will also benefit from changes to Instagram’s targeting mechanics. Brands will now be able to target beyond age and gender demographics, with likes and interests added on top of a brand’s own first party data.
While a number of brands have begun to use advertising on Instagram since it launched in Australia last year, it comes at a cost - with reports there is a $30,000 minimum spend for potential advertisers.
The changes to Instagram were launched in the US yesterday, with plans to roll out in Australia in the coming months, according to AdNews.
