Condé Nast International is launching its first global digital title - Vogue Business, a business-focused media brand headquartered in London.
Edited by Lauren Indvik, the former Vogue International head of news and features and Fashionista editor-in-chief, Vogue Business will be covering the impact of broader global market dynamics, from climate change to geopolitics, as well as the cultural patterns and shifts that affect the retail industry.
The new platform is designed to offer a global outlook on fashion and the luxury consumer, and aims to deliver business insights to help industry professionals succeed in the worldwide market.
"We take a new global, visual and data-driven approach to journalism," said Indvik. "Our journalism is designed for maximum impact and accessibility, making it easy to understand key ideas at a glance, and to enable fashion leaders to make the decisions that will grow and future-proof their businesses and careers."
The site was born out of Condé Nast International's new incubator, and will also explore the way technological innovations shape the way products are marketed, produced and sold.
"No one else in the world employs more fashion journalists in more places than we do," Condé Nast International president, Wolfgang Blau said in the official press release. "Our global network of over 800 journalists, digital editors and researchers are immersed in the relevant fashion trends on all inhabited continents, giving the team of Vogue Business access to an unparalleled depth of knowledge, from local design trends to changes in manufacturing, training, technology and distribution."
While sharing the Vogue name, Vogue Business will operate as its own entity with an independent editorial team.
