Dermalogica has launched its new brand "we treat it all" campaign with a focus on its trusted products, advanced services, and expert professional skin therapists.
The campaign is shot entirely through the eyes of a Dermalogica professional skin therapist, showing a range of Dermalogica products and services being used to address a variety of skin concerns.
"When it comes to skin health, Dermalogica has seen it all. Our skin therapists have quite literally touched, squeezed, lasered, blasted, plucked, massaged, or buffed the skin of millions of people. We want consumers to see, hear and feel what it is like to be a Dermalogica professional skin therapist through this campaign," said Dermalogica Australia general manager, Kristie Millgate.
"This campaign displays real people, with real skin concerns receiving advanced treatments by Professional Skin Therapists using result driven professional products. These elements are at the core of our brand.”"
Dermalogica Australia head of marketing, Michiel Tops added, "The goal of this campaign is to strengthen Dermalogica’s position as the world’s #1 choice of skin care professionals worldwide and establish our brand credentials in the minds of consumers and our industry partners."
"Professional skin therapists are the foundations of our brand. Dermalogica supports them with award winning education, state-of-the art modalities, products, and treatments so they can provide their clients with their healthiest skin ever. That is what we are bringing to life with this campaign."
You can view the campaign video, here. And to see the Dermalogica product range and download hi-res images, click here.
For media enquiries, reach out to Dermalogica PR and communications manager, Sonia Chiarelli at: Sonia.Chiarelli@dermalogica.com.
Image credit: Supplied
