A new report has found that combining e-commerce sites with social media could see companies reaping the benefits, according to data analyst Verdict.
While the two are currently separate entities for most beauty companies, brands and retailers can attract increased traffic to their online stores by using social media to create entertainment destinations.
Beauty companies must create an environment where things flow and you can engage the customer to create a relationship,” says social media specialist Ross Glick of Indelible.
Verdict research highlights how effective social media can be for helping online stores shape their brand identity.
Most have recognised the value of social media, but very few have realised its potential to benefit their online stores,” says Verdict analyst Charlotte Woods.
