It seems has its fingers on the pulse when it comes to tracking down the best in the biz for all things digital. Following recent campaigns with social media success story Kendall Jenner, Harper & Harley blogger Sara Donaldson, and The Chriselle Factor blogger Chriselle Lim, Estée Lauder’s latest recruit is also savvy in the digital arena. The brand is thrilled to reveal Irene Kim is its new global beauty contributor.
With over 550,000 Instagram followers to her name, Kim is a Korean-American television personality who has been dubbed by WWD as fashion's "it girl". She is also a YouTube star and an influential beauty voice.
In her role with Estée Lauder, Kim will be creating engaging editorial and social media content that taps into Korean beauty trends while delivering a unique point of view on beauty.
"We are very excited to be working with Irene and gaining a greater understanding of Korean beauty trends so that we can continue to offer the most innovative beauty products to women around the world," says Estée Lauder communications manager Kate Gildea.
