Pinterest is this week building its investment in the creator community with the introduction of new tools that will allow content creators to earn money via the platform.
Now, content creators will be able to tag products in their Idea Pins to make their content “shoppable.” They can also make commissions through affiliate links, as well as collaborate with brands on sponsored content.
The new paid partnerships tool will also enable creators to disclose their paid partnerships. Those who make branded content can add brands into their Ideas Pins, and once approved, the Idea Pin will feature a “Paid Partnership” label.
This tool is now live for select creators in Australia, New Zealand, and over ten other jurisdictions, including the UK and US.
“Pinterest is the place where creators with inspiring and actionable ideas get discovered,” Pinterest head of content and creator partnerships, Aya Kanai, said. “With this latest update, we’re empowering creators to reach millions of shoppers on the platform and monetise their work.
Creators deserve to be rewarded for the inspiration they deliver to their followers, and the sales they drive for brands. Creators are central to our mission to bring everyone the inspiration to create a life they love, and we’ll continue working with them to build their businesses and find success on Pinterest.”
The Idea Pins product tagging tool will be rolling out across business accounts over the coming months.
