On May 31, Instagram announced it was launching a new business analytic tool – Instagram Insights. Rolling out across Australia over the next few months, BD was this week given its first glimpse at the tool, and we believe it is going to be a game-changer for brands.
While current Instagram business analytics tools deliver important information such as follower growth charts, average engagement per post data, most engaged users, best post times, and follower/unfollower tracking, these tools have previously lacked specific demographic analysis.
Not any more. Instagram Insights will give brand profiles access to this standard information, but on top of that – it will provide brands with information on audience’s top locations by countries and cities, plus the gender and age distribution of followers.
So why is this important for brands? Knowing one’s audience means a brand is more easily able to sell to them. When you know exactly what type of person is looking at your page, you can create content that directly targets this audience.
Instagram Insights will also allow brands to discover if there is a disconnect between its target audience and actual audience. If a disconnect is found to be present, a brand can then make moves to counteract this.
With knowledge comes power.
