In an effort to boost its digital profile and better navigate the digital world, beauty leaders L’Oréal have partnered with youngster tech gurus General Assembly.
General Assembly are famous whizz kids of the digital arena. The American company specialises in digital training and is renowned for its global workshops that focus on “the most relevant skills of the 21st century” - teaching business fundamentals, digital marketing, product management and the like.
General Assembly’s partnership with the beauty corporation is expected to see an online learning platform built for digital marketing professionals within L’Oréal. Chief digital officer Lubomira Rochet explains to Cosmetics Design: “Our mission is to place digital at the core of our business so we can personalise our relationship with consumers, to send them the right message at the right time in the right context for them. This is why investing in our talent and constantly improving our digital capabilities is a strategic imperative for L’Oréal.”
More specifically, General Assembly will create an ‘Essentials of Digital Marketing’ program, piloting 70 different interactive e-learning modules to help educate marketing teams on new trends and tactics in digital marketing. It is expected to be rolled out in 10 countries this year alone, continuing for the next 18 months, thereby assisting 7000 L’Oréal employees globally in the process.
General Assembly CEO and co-founder Jake Schwartz believes the move will put L’Oréal at the forefront of marketing innovation. “L’Oréal has set a powerful precedent for other employers by equipping their team with one of the most promising models of education, ensuring they’re well-equipped to be leaders in the emerging landscape of digital marketing,” he says.
