YouTube has tightened up its ad model and will no longer serve ads on YouTube Partner Program (YPP) videos unless the channel has 10k lifetime views.
AdNews has suggested that the change will reassure some advertisers but may upset many millions of creators. According to internet-data firm Pex, an estimated 164.5 million, or 88% of all YouTube channels, have culminated views each under 10,000.
A YouTube spokesperson commented that: “This new threshold gives us enough information to determine the validity of a channel… It also allows us to confirm if a channel is following our community guidelines and advertiser policies.
“By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators. And, of course, any revenue earned on channels with under 10k views up until today will not be impacted.”
While creating YouTube videos is a source of income for many people, this has led to some problems for the platform. AdNews was told that the company started seeing cases of abuse where great, original content is re-uploaded by others who try to earn revenue from it. There was also a backlash from advertisers over the company's placement of ads on offensive and questionable videos.
Image and newsletter image: @desiperkins
