Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Each month sees new trends arise for searched keywords, and October was no different.
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report* for October.
Top five news stories:
1. Introducing Forbes Australia’s inaugural 30 Under 30 list
2. One of the world’s largest beauty destinations is coming to Australia
3. Adore Beauty announces exclusive program
4. The desk edit: What's landed on our desks this week
5. Hailey Bieber’s Rhode has a new celebrity face
Top branded search terms by media:
1. Bondi Sands
2. Bali Body
3. GROW
4. mesoestetic
5. Fresh
6. MAC Cosmetics
7. tbh skincare
8. Kerasilk
9. CIRCA
10. Skin Physics
Top non-branded search terms by media:
1. Face mask
2. Brand contact
3. Breakout
4. Cleanser
5. Night cream
6. Peptide
7. SPF
8. Christmas
9. Blonde
10. Candle
Don't forget, if you're searching for the best Christmas beauty launches, the BD CHRISTMAS LISTING will be your best friend.
We already have over 150 launches live, including top line product information and hi-res imagery to download to make your life easier. You can view the listing, HERE.
*SOURCE: GOOGLE ANALYTICS OCTOBER 1 - 31, 2024
Header image credit: Getty Images
