Pacific Magazines has unveiled expansion plans of its lifestyle and beauty arm with the launch of website BEAUTYcrew earlier today. The site’s debut forms a part of the publisher’s growing digital women’s network that also recently welcomed STYLEDBYmarieclaire.
As for BEAUTYcrew, BD chats to the site’s editor Carli Alman about what audiences can expect from the new digital destination:
Can you tell me a little bit about BEAUTYcrew?
BEAUTYcrew basically brings together the beauty expertise at Pacific Magazines in the one place, making it the go-to for celebrity inspiration, beauty trends, easy how-tos, everyday tips and discovering the best-of-the best in the world of beauty. The BEAUTYcrew site will undergo a multi-phase roll out in the coming months.
What will your role involve?
In a nutshell, I’ll be working with the BEAUTYcrew team to create our own editorial and native content, as well as with the editors and beauty editors across marie claire, InStyle, Women’s Health, Prevention, Girlfriend, FAMOUS, WHO, New Idea, Better Homes and Gardens and Men’s Health to bring elements of the beauty content in print to the digital environment.
What appealed to you about the publication?
Working on a website from scratch was an incredibly appealing prospect, but besides that, I loved the concept of bringing together the print and digital worlds. It’s a smart solution for the digital-focused age we’re in. With so much expertise and knowledge in the one building, it makes sense to capture it and have the one portal where beauty lovers and enthusiasts can go to get everything they’re looking for.
What are you most excited about?
Where the site is headed. We’ve only launched this week, but there is so much more to come and I can’t wait for it to continue to grow.
