Today, Pinterest is thrilled to launch a first-of-its-kind hair pattern search tool, created with BIPOC in mind, to empower Pinners from all cultural backgrounds to search and find hair inspiration across six different hair patterns.
Hair Pattern Search is the latest inclusive beauty feature from Pinterest, following Skin Tone Ranges, which launched last August. Hair Pattern marks a major step forward for inclusivity in tech, and also responds to the millions of Pinners who are looking for an easier way to find the hair inspiration they are already searching for on Pinterest.
The new Hair Pattern Search function has revolutionised how Chrissy Zemura, of Zemura salon in Sydney, will work as a stylist and POC. Having been at the forefront of inclusivity in the hair industry and petitioning to put textured hair on the national hairdressing curriculum, Chrissy sees Hair Pattern Search as a huge step forward for BIPOC creators and users to feel seen and respected.
“As a hairstylist working on afro-textured hair, I’ve had to work twice as hard to find hair inspiration for my clients and myself,” she said. “Pinterest’s Hair Pattern Search tool is ground-breaking and a huge step forward to help people of all backgrounds, but specifically black and brown creators feel seen and respected.
The world is so diverse, and what Hair Pattern Search has done, is take the act of making diversity work, by creating a more inclusive search tool. This has allowed me to do half the work when it comes to helping my clients find customised inspiration online.”
In this past month alone, there have been over 120 million searches for hair and over five billion Pins were created relating to hair. Among these top 500 trends, 17% of hair style trends contain hair pattern keywords including “coi leray braids” (214X), “summer box braids” (75X) and “afro kinky hairstyles braids” (3X) .
Pinterest’s head of inclusive product, Annie Ta, worked with BIPOC creators and pinners, including editorial hair stylist and global artistic director of Amika, Naeemah LaFond, to help build and design the product.
To find out more, visit the Pinterest Newsroom.