The best social media and digital efforts in beauty

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By Yelena Fairfax | September 16, 2014 - 10:35am

After receiving over 300 award entries from beauty companies around the world, the 2014 #beauty20 Awards finalists have been announced.

Celebrating and honouring beauty brands and retailers’ innovation in eCommerce and digital marketing, judges selected the top five brands from 10 different categories. The public were then able to vote for their favourite beauty brand from each category online at www.beauty20awards.com.

Related Brands:

The beauty industry invests more and more in digital marketing each year with the main goal to get closer to the customer. They want us to like and love your brand. Thus, why don’t we ask the customers who they love the most? Let’s give it a test!” says innoCos - Beauty Innovation Summit director Irina Kremin.

Such competition of global and local brands can be the reality check for beauty brands to show who they really like the most. Now, who will receive the award in New York this year? The battle is on.”

Category finalists include:

Best Twitter

It Cosmetics Beauty

Best Facebook

Natura

ULTA Beauty

Best Pinterest