It seems it’s the week for exciting news when it comes to collaborations between social media and advertising. Following on from the launch of An exciting new step in social media in Australia, Ajax have released a clever and useful app that helps users clean their social networking feeds.
With the online tool allowing users to spring clean their Facebook and Twitter accounts in one easy wipe, the Ajax Social Wipes app is the perfect fit for the the king of cleaning products.
For the app to work, users simply connect their Facebook or Twitter to the Ajax Social Wipes tool and it automatically rounds up all the pages or profiles that people have ‘Liked’ or ‘Followed’. The tool then clears out all the aggregated ‘Liked’ Facebook pages and unwanted spam on Twitter, removing all the bots from the user’s account.
"Ajax Wipes are all about efficacy and convenience. Creating a product that delivered these same benefits in the parallel online world we all regularly inhabit felt fresh and, frankly, like a no brainer,” says Colgate Palmolive marketing manager Damian Facciolo.
VML and GPY&R Sydney worked together with Colgate-Palmolive to create the app, with VML managing director Aden Hepburn adding, "Agencies don't often get the chance to create something that people really want or need, and whilst this is a little bit of fun, it's a utility tool that a lot of people will find is actually something they've subconsciously wanted for a while... it will actually help them clean up the social clutter they've been building up for years."
