popular anti-aging brand Elucent has hopped on the digital bandwagon launching a web app that is tailored specifically to consumer needs. Accessed via the brand website, the web app acts as a conversation between the brand and consumer, providing advice to consumers on the benefits of Elucent Skincare ranges, including the latest launch Elucent Whitening, on various skin types.
Consumers tailor their product routine to their skin type, with users able to choose from combination, dry, normal, oily, sensitive, dark skin tone and pigmentation prone categories. Each category opens an educative platform to help consumers further understand their skin needs and product recommendation, with a short TVC to match.
Ego understands the importance of embracing digital technology across our brands and throughout our business,” says Ego Pharmaceuticals PR & communications executive Lauren Pope.
The platform also features an ‘ask nat’ section, in which users are directed to a forum thread to discuss various product treatment plans, results and formulations.
