La Mer has been crowned this year’s most talked about skincare brand on social media.
According to influencer management platform Tracckr, the Estée Lauder Companies-owned hallmark gained 12 million engagements across Facebook, Twitter, Instagram and YouTube from January 1 - June 20 2018. The brand beat out Dior, coming in second with 6 million engagements, and Estée Lauder, coming in third with 5 million.
In the first six months of 2018 La Mer partnered with 1,529 influencers causing its mentions, engagements, and potential reach significantly raise.
Speaking on the finding, Traackr CEO Pierre-Loic Assayag said: “The notion of luxury has always been associated with exclusivity and scarcity.
“While some of the most forward-thinking global brands are able to manage influencer programmes of a few hundred or thousand influencers, luxury brands need to optimise the balance between scaling impact and staying consistent with the exclusivity they wish to preserve.
“La Mer has accomplished both scaling their programme successfully and staying authentic to their brand by collaborating with influencers who love their products and have earned trust from their community.”
