Social media in Australia is big business, with Australians one of the highest users of social media worldwide. Digital analytics company Experian found that 24 per cent of all time Australians spend online is on social networking websites.
In Australia, Facebook is still the main player when it comes to social media - with over 12 million Australian Facebook users. This is good news for beauty brands, with a survey published in Hubspot showing that around 46 per cent of online users rely on social media when making a purchase decision.
While it’s nothing new to discover Facebook means good business for beauty brands, companies are often questioning what they should be including on their page. One company that has successfully entered the world of social media is .
The cosmetics brand has only been on Facebook for nine months, but has already racked up 14,000 followers. bd sat down with Chi Chi’s Facebook social media manager Jess Mangan to discover more about the brand’s social media involvement.
Chi Chi has a good mix of both branded posts and inspirational posts. Do you find that both posts add value to the brand?
Yes, absolutely. Chi Chi's fans (affectionately known as the Residents of Chi Chi Wood) have a loyal, often long-term relationship with the brand and so by posting both product related and inspirational posts allows the fans to connect with the brand on different levels.
Are there any particular posts that lead to spikes in traffic to your Facebook page?
Image lead posts about new product releases encourage a strong level of engagement and increase the reach of the post. The Residents of Chi Chi Wood also have a great sense of humour (like owners Frank and George) and posts that get a giggle also often have strong results.
Do you believe that having an Facebook account adds value to the brand?
Yes, our Facebook page takes fans behind the scenes of the brand they love, it gives them the chance to win generous giveaways, provides 24/7 customer support and invites customers into the R&D conversation - all encouraging a strong, positive relationship with our customer base and adding value to the brand.
Does your Facebook account lead to more sales or is it about brand awareness?
Chi Chi are always busy developing new products and so to be able to let our fan base know what we're working on, or what has just arrived in stores, adds great value to the launch of a new product.
What sorts of things are we likely to see from the Chi Chi Facebook in the future?
More giveaways, more sneak peeks, and more LOLs.
Click here to visit the .