Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Each month sees new trends arise for searched keywords, and July was no different.
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report* for July.
Top five news stories:
1. Cosmopolitan Australia appoints beauty director
2. Mamamia names lifestyle and beauty editor
3. Sigourney Cantelo launches new podcast
4. Refinery29 Australia closes down
5. The David Jones 2024 Beauty Awards nominees are here
Top branded search terms by media:
1. COVERGIRL
2. Eau Thermale Avène
3. Natio
4. Aveda
5. Antipodes
6. L'Oréal Paris
7. MOR
8. Goldwell
9. Palmer’s
10. Sunday Riley
Top non-branded search terms by media:
1. Face oils
2. Dermatologist
3. Foundation
4. Lipstick
5. Shower gel
6. Skincare
7. Fragrance
8. Sheet mask
9. Serum
10. SPF
*SOURCE: GOOGLE ANALYTICS JULY 1 - 31, 2024
Header image credit: Getty Images
