Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Each month sees new trends arise for searched keywords, and November was no different.
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report* for November.
Top five news stories:
1. The latest beauty launches you need to know: November
2. The Australian Women’s Weekly names digital editor
3. La Roche-Posay partners with Delta Goodrem for important cause
4. Priceline Pharmacy shares refreshed brand strategy
5. Top 5 body care trends revealed
Top branded search terms by media:
1. Estée Lauder
2. Clarins
3. COVERGIRL
4. Dyson
5. L’Oréal Paris
6. Weleda
7. MAC Cosmetics
8. Revlon
9. Sisley Paris
10. Dermalogica
Top non-branded search terms by media:
1. Eyeshadows
2. BB cream
3. Lipstick
4. Shampoo
5. Shimmer eye
6. Anti-ageing
7. Eyeliner
8. Hair
9. Oil
10. Stocking
*SOURCE: GOOGLE ANALYTICS NOVEMBER 1 - 30, 2024
Header image credit: Getty Images
