Victoria’s Secret launches Aussie e-commerce store

Ever wanted to shop for Victoria’s Secret online but were limited by your Aussie location? 

Good news – Victoria's Secret (known as an intimates’ specialty retailer with modern, fashion-inspired collections, award-winning fine fragrances, body care, and lounge wear), is thrilled to announce it has expanded its local presence with the launch of its beauty e-commerce store in Australia.

The new e-store officially launched today and houses Victoria’s Secret’s famous Fine Fragrances, Natural Beauty Body Care, The Mist Collections, Accessories, pyjamas and PINK beauty collections.

Victoria’s Secret Beauty is America’s #1 fragrance brand* with iconic, award-winning scents like Bombshell, Tease, and Heavenly. With an ever-evolving collection of beauty essentials – including eau de parfums, mists, and beyond – the brand empowers all to discover and embrace a routine that makes them feel their best. 

The online platform has launched in Australia, exclusively in partnership with franchisee retailer Valiram (Luxtralia) Pty LTD., Southeast Asia and Australia leading luxury and lifestyle retail specialist.

To browse and shop the collections, click here.

*Source: Euromonitor, US retail unit sales, 2020, excluding mists. Aggregated sales of Victoria’s Secret Bombshell fragrance .