It’s been a big week for Chanel, following its multi-million-dollar fashion show at the Metropolitan Museum of Art in New York City.
Kicking things off, the Parisian fashion house announced the company is investing in a sustainable plastic packaging initiative.
Created by Finnish start-up, Sulapac, its biodegradable, micro-plastic material is made from FSC-certified wood chips and natural binders, which is said to have the durability benefits of plastic without the environmental downsides.
“Chanel is definitely one of the forerunners in the luxury segment as they want to invest in the latest sustainable material and technology innovations,” said Sulapac CEO and co-founder, Suvi Haimi.
"Our mission to save this world from plastic waste just became a big step closer.”
While the privately owned house is investing in more sustainable packaging options, Chanel also announced this week it would halt its use of fur, as well as top manufacturing products made from exotic skins like crocodile and stingray.
The eco-friendly changes come after Chanel revealed its worldwide revenue for the first time in its 108-year history, earlier this year. In 2017, global sales hit $9.6 billion, a nearly 12 per cent increase from 2016.
To top things off admist the major shake-up to its processes, rumours are swirling around London that the house is prepping for the arrival of former Céline designer, Phoebe Philo, who’s waiting to replace Karl Lagerfeld. Though not confirmed, the rumour still has the fashion world buzzing.
Image source: @chanelofficial
