According to an article by Cosmetics Business, Australian beauty brand, Frank Body, is excited to announce it is in the midst of an eco-overhaul.
Laying out a number of commitments to help reduce its carbon footprint, the brand has said that it will become ‘plastic neutral’ by 2022, meaning that for every bit of plastic created by Frank Body, the same amount will be removed from the environment through its partnership with Tridi Oasis, a manufacturer of plastic bottles.
Further to this, refillables are expected to become a permanent fixture in the brand’s core ranges. All packaging tubes will also be made from 80% sustainable materials, with the body wash bottles using 50% post-consumer recycled materials.
In addition to packaging overhauls, Frank Body has partnered with Green Fleet, a not-for-profit organisation committed to protecting our climate by restoring our forests, to offset its carbon emissions from international freight and online order deliveries.
One other major change will also see the brand’s Australian headquarters being powered by 100% renewable energy in 2021.
“We are up against a rapidly changing planet with slow moving government initiates, therefore it continues to be pivotal that brands step up and lead,” said Frank Body co-founder, Alex Boffa. “The onus to improve the livelihood of our planet ultimately falls back on brands and consumers because governments like Australia are doing very little.”
And to show the world how committed it is to sustainability, Frank Body has announced it will be cutting ties with retailers it believes are not doing everything they can in the fight against climate change, with Boffa saying the brand hasn’t been afraid to detach itself from these retailers “in favour of those who are engaged in initiatives or action that supports a more sustainable world."
Image source: The Life of Laura
