raised a few eyebrows when it buried Lush QVB trainee manager Amber Coleman neck-deep in coal at its QVB Sydney store yesterday. The move was part of the cosmetics company’s campaign against Australia’s coal industry.
The cosmetics company aims to bring attention to Australia’s dependence on coal and struggle to embrace renewable energy. Australians produce more carbon per person than any other country on the planet, contributing to pollution and climate change.
Over the coming week, all of Lush’s 20 Australian stores will be turned into campaign centres” against coal, where customers can drop in to learn more about the issue, and sign a petition asking for government action. The brand has also created a limited edition soap called The Rising Tide, the sale of which will see proceeds go to climate change activists Rising Tide.
Coal is probably the dirtiest form of energy on the planet,” says Lush campaigns manager Megan Taylor. Mining coal scars our landscape and burning it pollutes our communities with noxious air and dust, and fuels climate change. Let’s draw a line in the sand – keep coal in the ground, we’ll take clean, renewable energy instead.”
