Lacoste is looking for a make-up partner for the launch of its SS15 runway collection during Vogue Fashion’s Night Out on August 28 and September 3. The brand will be holding an event for VIP customers at its Melbourne Emporium and Pitt St Mall stores.
Lacoste is on the hunt for a make-up sponsor to come on board and provide make-up artists to service customers at both events. The concept is to create a “backstage buzz” in-store, with artists creating looks and touch-ups for customers browsing the collection, so they can be ‘runway-ready’.
This is what Lacoste is offering in return:
- Brand display signage in-store and any other promotional material handed out to customers on both nights.
- Inclusion on event EDM (customer database: 26,000) leading up to and following both events.
- There will also be a social media activation around these events, encouraging customers to tag Lacoste, with the make-up brand able to be included in these tags.
If you’re a brand interested in partnering with Lacoste, please contact True Alliance PR manager Melanie Ritchie on melanie.ritchie@truealliance.com.au.
Image: Instagram.com/lacoste