Ardell, ghd and O&M X MARIAM SEDDIQ backstage report - Tuesday May 10, 2022
The unveiling of OPVS by MARIAM SEDDIQ at AAFW 2022 was a full house on Tuesday 10 May 2022, with the likes of Sonia Kruger, Tegan Martin, Natalie Barr, Kara and Beau Ryan, Nikki Phillips, Kate Waterhouse, Vanessa Amorosi and Anna Heinrich just to name a few in attendance.
MARIAM SEDDIQ empowers people of all cultures, colours, and creeds by encouraging them to embrace what it truly means to be “you” through unfiltered confidence. And its OPVS collection was no different, with it capturing raw individuality, unapologetically and the free spirit of passion through the Voguish Opera that is celebrating the unique works of Mariam Seddiq.
The hair:
“Our timeless yet futuristic designs include hand-beading that is created using techniques, from Afghanistan, as old as the nation itself, by women who recently had no choice but to flee the Taliban and seek opportunity and prosperity in the beautiful home we call Australia and one of whom has the chance for the first time ever to grace the runway,” said hair director, Natalie Anne.”
Get the look:
Natalie Anne was able to execute Mariam's vision flawlessly with the use of hair tools by the iconic hair brand GHD complimented with the global luxury brand O&M hair products.
The makeup:
The looks were tied together with the talented makeup artists Mikelle Simone and Heidi Scarlet King directing the AvantGarde and Editorial looks respectively.
Get the look:
Both used the array of Ardell's Eco lash range. Ardell’s iconic Individual Lashes and DUO Adhesive Glue were used on all 40 models to bring their runway makeup looks to life and beautifully complement MARIAM SEDDIQ’s designs that were debuted.
You can download hi-res product images for Ardell, here, and ghd, here.
Image credit: Supplied.
