Goldwell x Viktoria + Woods backstage report – Monday May 13, 2024
Goldwell is the official hair partner for Viktoria & Woods Resort 2025 Collection, SOLAR with their debut at Australian Fashion Week.
SOLAR takes inspiration from the vibrant palette of the Australian summer, and the tonal shifts of light and colour in the landscape. Viktoria & Woods embrace the warmth of the season with an exuberance for social occasions and a focus on comfort and ease.
Goldwell debuts the new StyleSign collection backstage following the launch in March.
All vegan, PETA approved and climate neutral, the collection of 23 products harnesses the power of Marine Bamboo technology for delivering long lasting styles that are resilient and flexible.
"We are honoured to be supporting Viktoria & Woods in their 20th year – a pioneer in pared-back modern style," said Kao Salon Division ANZ general manager, Rita Marcon.
"We recognise many synergies, like Goldwell they are committed to offering elevated style and timeless designs that appeal to all women with a focus on sustainability."
"We are thrilled to be able to showcase our all new StyleSign collection on the runway," said Marcon.
The looks
Goldwell hair director, Shane Henning created two hair looks for the show – sea swept hair and natural movement with curls and waves for the SOLAR Collection.
"We wanted to create hair that wasn’t too feminine or perfect – sea swept hair is little edgy and lived in," said Henning.
"The new Goldwell StyleSign Lagoom Jam was painted on to the hair then raked through. With the lengths finished with my new go-to StyleSign Weightless Shine Oil."
"In contrast the second look was a dry, matte finish enhancing the natural texture of each model’s hair."
"We started with StyleSign Air-Dry BB Cream diffused into the hair and set with StyleSign Dry Texture Spray."
Get the look – Sea swept hair
Step 1. Apply Goldwell StyleSign Every Day Blow Dry Spray and blow dry hair away from the face. The finish is to be natural rather than perfect, so no straighteners used of any kind.
Step 2. Apply Goldwell StyleSign Bodifying Control Mousse or StyleSign Lagoom Jam to the top and sides. Lagoon Jam is painted on with a brush to keep the distribution light and workable. Comb the product into the hair naturally (as if fingers have swept hair back) and then gently rake the hair with fingers for slight separation. Pin hair into place to dry. The sides should curve down behind the ear with no sharp lines, following the natural fall of the hair.
Step 3. Diffuse the top and sides to dry and set. Finish with Goldwell StyleSign Weightless Shine Oil through lengths for natural shine. Hair should have a gritty/wet finish.
Get the look – Natural movement with curls and waves
For wavy hair:
Step 1. Wet hair and comb through with wide tooth comb. Apply Goldwell StyleSign Air-Dy BB Cream throughout all hair. Flat diffuse hair to avoid frizziness, creating minimal disturbance to the natural wave. It’s important not to over-expand the hair during drying. Part hair in the middle.
Step 2. Apply Goldwell StyleSign Dry Texture Spray to set.
For curly hair:
Step 1. Working to the natural curl of the hair. Enhance the hair for a more polished look using either Goldwell StyleSign Curl Defining Cream or Goldwell StyleSign Bundling Gel. The final finish should be dry, not frizzy.
You can find the Goldwell StyleSign product range and download hi-res imagery, here.
Image credit: ©Esteban La Tessa
