In an exciting first, Estée Lauder has announced its officially partnering with Vivid Sydney 2024.
The news marks the first beauty brand to partner with the Southern Hemisphere’s leading multi-artform festival.
Estée Lauder will showcase its scientific expertise in night time skincare in a new and unexpected way, with a unique sleeping facial sculpture installation located in Darling Square, along the famed Vivid Sydney Light Walk.
"Estée Lauder is thrilled to be partnering with Vivid Sydney 2024 – the first beauty brand to do so in the 14-year history of the festival," said Estée Lauder brand general manager, Mariko Rex.
"Having pioneered Night Science Research for over 40 years, Estée Lauder is a brand with a deep understanding of the power of the night and its connection to skin."
"We’re looking forward to sharing this story creatively at Vivid Sydney 2024," said Rex.
Complimenting the theme for Vivid Sydney 2024 – Humanity, the brand's androgynous sculpture will celebrate humanity and beauty in all forms.
By elements of science, Estée Lauder will light up the night and reveal its promise of skin that is lit from within by taking participants on a journey of light and sound.
Lighting will control the face graphics on the sculpture, creating a map of technical science with a wash of amber-toned liquid, reminiscent of Advanced Night Repair on the skin.
The news coincides with Estée Lauder's latest product innovation, the Revitalizing Supreme+ Night Power Bounce Creme, which is on counter from May 18th.
Harnessing the power of night collagen repair with CollaNight-8™technology, the formula boosts skin's bounce and delivers visible line reduction.
Estée Lauder Revitalizing Supreme+ Night Power Bounce Creme retails for $231 / 75mL and you can shop here.
Vivid Sydney 2024 will run from May 24th to June 15th, 2024. For more information and to plan your Vivid Sydney trip, visit vividsydney.com.
