EVENT: Lancôme celebrates Génifique Ultimate launch

After 27 years of groundbreaking research, luxury French beauty house, Lancôme has launched its latest skincare innovation – Génifique Ultimate.

The event, hosted by Friend of Lancôme and Australian media personality, Jesinta Franklin, invited guests to experience a day of pure luxury and restoration with mind, body and skin at the forefront of discovery.

During the three-hour wellness journey, attendees explored the science of skincare through an immersive and holistic experience.

Held at the newly opened EQ: Melbourne’s first preventative wellbeing retreat, the event guided guests through a holistic wellbeing journey, featuring four immersive spaces: from light and sound therapy to breathwork and meditation culminating in hot and cold therapy.

The experience concluded with a bespoke Génifique Ultimate facial, leaving guests feeling rejuvenated from the skin to within.

Key guests in attendance included:

- Friend of Lancôme and media personality, Jesinta Franklin
- TV personality and youth worker, Brooke Blurton
- Social personality and former Miss Universe Australia, Olivia Molly Rogers Australian model and entrepreneur, Brooke Pitt
- Prominent beauty figure, Gemma Dimond
- Content creative duo, Holly Lyle & Shaun Lyle Social personality, Ruby Brownless
- Social personality and model, Demi Brenton
- Content creator, Michelle Banares Content creator, Jess Alizzi Prominent TikTok creator, Ava Francis

Lancôme Génifique Ultimate is a dual repair augmented serum powered by Beta Glucan-CM technology, the dermatological active known to promote skin repair. Combined with hyaluronic acid and licorice extract with Lancôme's iconic pre- and probiotic fractions, this formula targets visible redness and fine lines for smoother, more even skin. 

Génifique Ultimate is now available for purchase across Australia and New Zealand, via www.lancome.com.au, shoppers can also consume with peace of mind, with sustainable product refills available.

You can download hi-res product imagery for editorial inclusions, here.

Image credit: Supplied