MECCA has announced it’s first solid foray into consumer events with ‘MECCALAND’ – a festival featuring “non-stop, interactive, Insta-worthy moments from the world’s hottest beauty brands and special appearances from [favourite] YouTube and Insta stars.”
Taking place across three days from April 13-15, the Melbourne-based festival is set to offer consumers the opportunity to learn from influencers and experts about their favourite products.
Influencers in attendance are billed as Shani Grimmond, Sammy Robinson, Bella Fiori and Heidi Hamoud; who will all be running 12 different sessions across the three days.
“MECCALAND will bring together our community of die-hard MECCA Beauty Junkies for our first-ever festival,” explains MECCA founder Jo Horgan. “It’s a celebration of the best the beauty world has to offer in an interactive, theatrical, fun-filled environment.”
Also in attendance will be interactive brand installations from MECCA’s hero brands like Too Faced, Urban Decay, Drunk Elephant, Mario Badescu, and more; with exclusive products available to attendees.
Tickets will go on presale to MECCA Beauty Loop Members on February 26 and will be released to the general public on February 27.
