The Australian Fashion Council (AFC) is happy to announce Shark Beauty as Presenting Partner of AFC Australian Fashion Week 2025.
This partnership signals a bold new era for AFC Australian Fashion Week, with Shark Beauty bringing its commitment to innovation, creativity, and self-expression to the forefront of the Australian fashion industry.
As a leader in advanced hair styling technology, Shark Beauty’s partnership underscores the intrinsic connection between beauty and fashion, celebrating individuality and personal style.
"We are thrilled to partner with AFC Australian Fashion Week in supporting the talented designers who are defining the future of Australian fashion and beauty," said SharkNinja managing director ANZ, Aby Shukla.
"At Shark Beauty, we stand ‘For All Hairkind’ as we embrace the unique and diverse nature of hair in all its forms – because style has no boundaries."
"This partnership celebrates innovation, creativity, and the transformative power of hair as a means of self-expression," said Shukla.
AFC Australian Fashion Week is supported proudly by the NSW Government’s tourism and major events agency, Destination NSW.
"This marks a defining moment for the Australian fashion industry. With Shark Beauty as our Presenting Partner and Destination NSW’s strategic support, we are reinforcing AFC Australian Fashion Week’s status as an industry-first initiative, driven by both international and domestic buyers and media," said AFC Australian Fashion Week CEO, Kellie Hush.
"These partnerships are instrumental in ensuring AFC Australian Fashion Week’s success and its role in driving the industry forward, reinforcing our position on the global stage."
This announcement coincides with the arrival of AFC Australian Fashion Week’s reimagined brand identity, designed by Smile Agency.
The design embodies a fluid brand world with an expanding runway, celebrating our evolving fashion industry and ensuring the voices of designers, fashion and creativity are always at the heart of AFC Australian Fashion Week’s mission.
AFC Australian Fashion Week will take place from May 12th – 16th, 2025 at Carriageworks in Sydney, Australia. Media registration is now open, and you can find everything you need to know about applying for access, here.
You can find the Shark Beauty product range and download hi-res imagery for editorial inclusions, here.
Image credit: Shark Beauty/Toby Peet
