EVENT: Vegamour GRO+ Advanced Hair Serum

Hair wellness brand, Vegamour celebrated the launch of its new GRO+ Advanced Hair Serum into the Australian market.

Media and influencers were invited to enjoy lunch at the iconic Bondi Icebergs Dining Room and Bar, hosted by cosmetic doctor, Dr. Yalda Jamali.

Guests included Lisa Wilkinson, Simone Holtznagel, Amy Castano, Lily May Mac and Claudia Bonifazio to name a few. 

Guests enjoyed a three-course vegan menu tying back to Vegamour's innovative plant-based formulas, while sipping on Champagne and rosé. To finish, guests were served a customised take on Iceberg's Insta-famous sgroppino dessert, with a unique pink twist to match Vegamour's signature brand hue.

The GRO+ Advanced System is a dermatologist co-developed hair serum that visibly improves hair density, reduces hair loss and hydrates the scalp to support the skin barrier. Formulated for those with severe shedding or scalp concerns.

Vegamour's team used AI screening techniques to evaluate thousands of potential plant compounds, identifying the most potent hair-densifying ingredients. This tech-forward approach propels the efficacy of natural hair loss remedies to unprecedented levels, setting a new standard in the industry.

You can learn more about Vegamour here or shop via Sephora here.

Image credit: Vegamour/Supplied