IMG today announced its series of designer runway shows and programming for Afterpay Australian Fashion Week (AAFW): The Experience – AAFW’s integrated consumer offering.
AAFW will take place May 9 -13, 2022 at Carriageworks in Sydney and virtually at australianfashionweek.com.
"We’re thrilled to present this lineup of designer runway shows, special events and activations exclusively for consumers taking place in-person at Carriageworks," said IMG Fashion Events and Properties Vice President-Managing Director of Asia-Pacific, Natalie Xenita.
"The relationship between designers and their customers has never been stronger and AAFW: The Experience gives consumers a gateway into Fashion Week to engage with the designers they follow in an intimate way."
"The five-day program offers fans a truly unmatched experience featuring runway shows from some of the newest and most notable names in Australian fashion," said Xenita.
AAFW: The Experience gives consumers exclusive access to Fashion Week through a series of shows nightly at 8pm. These headline events include a show from sustainable designer Hansen & Gretel as well as a group showcase by Indigenous Fashion Projects with designers Indii, Kirrikin, Liandra Swim, Native Swimwear, Ngali and MAARA Collective presented by Afterpay and supported by David Jones.
Each event will feature a selection of items available for purchase for a truly immersive fashion experience. AAFW: The Experience also offers consumers inside access to select shows on the official AAFW schedule such as Adaptive Clothing Collective, Daniel Avakian, Dyspnea, First Nations Fashion and Design, Karla Špetić, Mariam Seddiq, Next Gen presented by DHL, sass & bide and St. Agni.
Afterpay, the leader in ‘Buy Now, Pay Later’ payments and title sponsor for Australian Fashion Week will stage their blockbuster “Future of Fashion Collection” runway show on Wednesday May11, at 8pm, championing leading Australian fashion designers and creatives. The show will feature designers Anna Quan, Cue, Manning Cartell, Rachel Gilbert and Oroton, with more to be announced.
"We’re so thrilled to be presenting such an incredibly strong lineup of Australian designers for AAFW 2022 and bringing AAFW: The Experience to fashion-forward consumers like never before," said Afterpay Co-founder and Co-CEO, Nick Molnar.
"After the tremendous success of AAFW 2021, we look forward to raising the bar and supporting both emerging and established designers by showcasing them on a global scale. We are equally excited to be able to offer tickets to AAFW’s shows to consumers via Afterpay, making AAFW even more accessible to a wider audience."
AAFW’s series of informative conversations and panels will return with notable industry leaders discussing the most buzzworthy topics of the season. AAFW: The Talks, presented by Glenfiddich Whisky, will feature discussions including:
- Empowering Voices: Fashion’s Cultural Impact on Representation and Inclusion
- Digital Fashion: The New Frontier
- First Nations Fashion and Design: Yours, Mine and Ours
- Back of House
- Generation: NXT, presented by DHL, with Next Gen 2022’s four winning designers
- The Sustainable Business Journey, presented by City of Sydney
- AAFW: In Conversation With…, presented by Shopify, a series of intimate discussions with some of the industry’s favourite designers including Anna Quan, bassike, Bianca Spender and GINGER & SMART.
Runway show experiences range from $109 to $300, while The Talks are $49. AAFW: The Experience tickets are limited and now live on australianfashionweek.com, with customers able to use Afterpay at checkout.
Image credits: Dan Roberts and AAFW.
