It’s important to stand out from the pack, particularly within an industry like beauty. It’s a world that is inundated with the ‘latest and greatest’ new discovery weekly, with a growing list of products that can be difficult to navigate for the average consumer, let alone the media.
With hundreds of new products landing on the desks of beauty editors this year alone, BD has collected the top 20 innovative launches of 2015:
1. Benefit They’re Real! Push-Up Liner
Why: Gel eyeliner is now available in pen-form with Benefit’s matte variation, which comes complete with an AccuFlex angled tip to help perfect that cat eye. The product also features a fool-proof twist and click feature to dispense the waterproof formula.
2. Bondi Sands Liquid Gold
Why: This year has seen the popularity of oils boom, with the tanning market no exception. Bondi Sands launched its first tanning oil with Liquid Gold, a product which glides on with ease, dries instantly and (perhaps most importantly) doesn’t require washing off.
3. Veet Spawax
Why: Veet’s latest invention is a stand-alone hair removal kit that melts individual wax discs to your desired temperature and consistency. Once hardened on skin, the wax can be peeled off quickly, removing hair as short as 2mm.
3. Lancôme Miracle Cushion
Why: Lancôme charged the Western market with their variation of the beloved Korean compact cushion. A breathable fluid foundation housed in an air cushion compact, the product additionally incorporates UV and UVB protection against sun damage.
4. Schick Hydro Silk TrimStyle
Why: The Schick Hydro SilkTrimStyle is a 2-in-1 razor and bikini trimmer combo in a double-ended product. A waterproof trimmer provides consumers with an easy way to obtain a customised look in or out of the shower, as well as a razor accompanied by a water-activated moisturising serum.
5. HANDSOME
Why: A line rather than a product, Handsome is an Australian offering catering specifically to the beauty needs of the masculine sex. High-quality natural and organic ingredients are incorporated into the line’s haircare, skincare, and shaving products.
6. Aveda Shampure Dry Shampoo
Why: Natural world crusaders Aveda released a non-aerosol dry shampoo this year that integrates a blend of naturally derived powders to absorb excess oil and boost volume. Perhaps best of all is the presence of the brand’s renowned Shampure scent.
7. bhave Gun Powder
Why: What really makes bhave Gun Powder Matte Styling Dust memorable is not the product itself, (which does successfully add fullness and texture to different hair types) but its design - the unique wand delivers an exact amount of product to the hair and makes depositing it easy.
8. Ultraceuticals Ultra UV Protective Daily Shield SPF 50+
Why: With a 100 per cent mineral base and synthetic fragrance, the Ultra UV Protective Daily Shield SPF 50+ is a tinted facial sunscreen. The paraben-free product is designed to nourish skin whilst protecting it thanks to the inclusion of shea butter and vitamin B5.
9. John Frieda Colour Refreshing Gloss
Why: Weekly hair treatment John Frieda Colour Refreshing Gloss works to counteract fading and correct the appearance of dull, washed-out shades. The in-shower product acts as a gentle toner, and is applied to wet hair after shampooing and conditioning.
10. The Jojoba Company Natural Pigmentation Oil
Why: As the name suggests The Jojoba Company Natural Pigmentation Oil is a natural antidote to treating pigmentation, age spots, freckles, and uneven skin tone. The product is based around the heralded properties of Australian jojoba oil, a powerful antioxidant which contains vitamins A, D and E.
11. St. Tropez Gradual Tan In Shower
Why: St. Tropez’ latest development is specially formulated for use whilst in the shower. Water activates the streak-free formula, which integrates almond oil to seal in colour and develops gradually with regular application.
12. Real Techniques Bold Metals Brushes Collection
Why: Created by beauty vloggers Pixiwoo, the Real Techniques Bold Metals Brushes Collection is a particularly Instagram-friendly collection of make-up tools. The metallic range features tapered, weighted handles, strong brass ferrules, and specially tapered tips for application.
13. Yves Saint Laurent Volupté Tint-in-Oil
Why: YSL’s latest cosmetic marvel is a lip oil infused with colour that creates a bespoke stain effect on the pout. The formula is a blend of five oils: apricot kernel, macadamia see, coriander fruit, jojoba seed and passion flower.
14. Bobbi Brown Intensive Skin Serum Foundation
Why: Skincare and make-up merge in this foundation, which utilises a formula heavy on skin tone-correcting pigments, and serum superstars lychee, bamboo grass, and cordyceps mushroom. The silky product also contains SPF 25.
15. frank body body cream
Expanding on the success of its coffee-based scrubs, frank body launched its own body cream. Formulated with the brand’s hero ingredient - this time in seed extract - the formula combines shea, cacao butters and coconut oil to nourish inflamed skin, and repair sun damage and stretch marks.
16. Australis No Glove No Love Tanning Exfoliation and Application Mitt 3pk
Why: Seamless tan application is tackled with this genius three pack. Included is an exfoliator for removing a previous glow, as well as a body and mini face mitt crafted from neoprene-like microsponge for a streak-free new coat.
17. Nair Sensitive Shower Power Hair Removal Cream
Why: Not only is this latest hair removal method able to remove follicles whilst you are in the shower, but the formula is specifically designed so as not to irritate those with sensitive skin. A combination of argan oil, jojoba oil and cocoa butter helps to ensure this.
18. Alpha H Absolute Eye Cream SPF15
Why: Alpha H’s Absolute Eye Cream is one of the few eyecare offerings that incorporates SPF into its formula. On top of this is an anti-ageing factor thanks to the presence of three new peptides - uplevity, serilesine and relistase - smoothing skin, diminishing lines, and evening skin tone.
19. Trilogy Make-Up Be Gone Cleansing Balm
Why: Coconut oil was the hero ingredient of 2015, with its skincare properties inspiring Trilogy’s all natural cleansing balm. The solid cleanser combines coco with rosehip and mango to gently remove impurities and waterproof make-up, without stripping any essential oils.
20. Sisleya L’Integral Anti-Age
Why: A modern reinvention of the best-selling Sisleya Global Anti-Age, Sisleya L’Integral tackles the three dimensions of visible ageing in the complexion - fighting genetic, environmental and behavioural signs with a cream topped with actives linear extract, soy and yeast protein complex.
